How Do Art Shows Benefit Artists and Collectors?
By Christian Recana
3 September 2024
4 mins

BBC
Let’s be real: artists are all about showing off their work. It’s not about flexing, but making a real impact with their art.
Art lovers always look for cool and unique artworks. If they're looking for art, they'll surely track it down.
Art shows are great, but they come with their own set of challenges. For artists and collectors, it’s a game of juggling travel, handling the logistics of shipping art, and dealing with the pressure of criticism by viewers.
So why should artists and collectors bother with art shows?
There’s so much to learn in art shows
Art shows are where you’ll find artworks in all kinds of mediums. Take Art Dubai; it is known as the most globally diverse art fair that brings together artists and galleries from the Middle East and Northern Africa.
For artists, this can be a chance to absorb different cultures, which could influence their art style. For collectors, it’s a great place to refine their taste in art.
Jazz Chong, founder of Singapore’s “Ode to Art” Gallery, says visiting galleries, fairs, and museums is a great way to dive into the art world and its rich history.
A place to sell your work
Collectors come to art shows looking to snag pieces for their collections. This is the perfect opportunity for artists to connect with potential buyers.
Art lovers often choose pieces that resonate with them, and art shows are the perfect venue for artists to share the stories behind their work and create connections with their audience that can increase their chances of making a sale.
Build connections
Art shows are a great spot for networking and community-building. Mingling with art enthusiasts helps artists and collectors form connections that can lead to opportunities. This can also help them to expand their knowledge of the art scene.
Shirin Neshat, an Iranian visual artist, remembers exhibiting her photographs at the Transculture exhibition back in 1995, where she met Annina Nosei, an Italian art dealer and gallerist, who ended up offering her a solo show that same year.
Bringing work in front of a bigger crowd
Art shows often spotlight emerging artists; if you are new to this industry, art shows are ideal for showcasing your pieces.
Ugonna Hosten, a Nigerian artist, grabbed the attention of Artsy’s editorial team when she exhibited her work at the recent 1-54 Art Fair in New York. It was the first time her art had been shown in the US.
Platform for a movement or cause
Art is all about expression, often crafted to deliver a message or evoke emotions that rally people to support a cause or raise awareness.
An art show held last June at the University of Exeter in England showcased how young artists used their work to express what being neurodivergent means to them.
The university highlighted that the project’s goal was to challenge negative stereotypes and combat isolation related to neurodiversity.